"I am delighted to be an ambassador for The Aedas Cycle To Cannes 2012 - it represents a fantastic opportunity to meet like minded professionals whilst completing a gruelling physical challenge raising money for charity"
Roger Madelin, Joint Chief Executive, Argent
The end of MIPIM 2012 will be celebrated by 85 cyclists riding along The Croisette as they finish their gruelling 1500km ride from London. The official arrival ceremony will be hosted outside the Palais des Festivals on Tuesday 6 March 2012. Don’t let your company miss out. Become one of our sponsors and be part of something unique.
What is The Aedas Cycle to Cannes?
The annual Cycle to Cannes charity challenge comprises two cycling endurance events, both covering 1500km. Our main ride takes 6 days to reach Cannes and is suitable for fit commuters as well as cyclosportive riders. Meanwhile, a chasing pack will attempt to catch them despite leaving London 2 days later.
A baton will be carried continuously by both relays for the entire distance and presented to Boris Johnson on the C2C podium along with a cheque for the money raised for charity. After completing the ride, the cyclists – all professionals working in development, architecture or planning - change their lycra for business suits and take part in the MIPIM Property Fair.
By sponsoring The Aedas Cycle to Cannes at MIPIM 2012 you will gain significant and sustained brand exposure - in the current climate it is one of the most economical ways to do this. You will also be supporting a number of charities and projects supported by C2C. In 2011 we generated over £223,000, for good causes. In 2012 two-thirds of our fundraising will be going to Coram - the UK’s first-ever children’s charity. They help children facing loss to feel safe and loved, and to have access to education and opportunities. C2C will also be making a selection of smaller grants to other charities.
We are inviting companies to contribute at five levels of sponsorship;
• Super Slick - Support Team Sponsor
• Grease Monkey - Mechanics' Team Sponsor
Estates Gazette - Media Partner
In recognition of this sponsorship you will gain significant and sustained brand exposure over a period of up to 9 months. We are proud to be working with Estates Gazette as our official media partner, offering you the opportunity to increase your company’s profile within the industry before, during and after MIPIM 2012.
This will be achieved through...
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Up to twenty C2C double and single page adverts in Estates Gazette
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Highlights in the ‘Property Life’ section
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C2C banner advertising on EGi, EG PropertyLink and estatesgazette.com
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Film of the departure and arrival of C2C published on EG TV
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Regular blogs and film tracking the training and journey of selected participants